About the project
The association “Vidzeme Tourism Association” is implementing the business cooperation network creation and implementation project “Vidzeme Tourism Cooperation Network” (Project No. 1.2.3.6/2/24/A/004) within the European Union Cohesion Policy Programme 2021–2027, Priority Direction 1.2 “Support for Entrepreneurship,” Specific Objective 1.2.3 “Promoting sustainable growth, competitiveness and job creation in SMEs, including by productive investments,” and Measure 1.2.3.6 “Tourism Product Development Programme.”
Project main objectives
The aim of the project is to provide support to Latvian micro, small, and medium-sized enterprises (SMEs) to develop new tourism products or services with higher added value, thereby promoting the export capacity growth of the tourism sector and increasing its competitiveness on an international scale.
To achieve this goal, the planned solutions involve providing support to promote the economic growth of the cooperation network members by implementing the measures outlined in the network’s strategy and action plans, as well as ensuring appropriate management of the cooperation network. The project outcome consists of activities implemented within the framework of supported actions and the indicators necessary to achieve the project’s objective. It is planned to involve more than 25 enterprises and at least one research and knowledge-dissemination organization in the implementation of the project.
- Total eligible costs: 615,660.00 EUR, including:
- ERDF funding: 523,311.00 EUR
- State budget funding: 61,566.00 EUR
- Type of cooperation network: Geographical
More information about the project
Within the framework of the project, it is planned to increase the export capacity of the Latvian tourism sector by promoting the creation and promotion of innovative, personalized tourism products and products with high added value. This aligns with the mission defined in the Latvian Tourism and Events Industry Promotion Strategy 2023–2027, while adhering to the principles of sustainable development.
In the context of cooperation, the creation of thematic routes (especially in connection with international routes) is highlighted, as well as the equally important maintenance and improvement of existing routes. The creation of competitive, complex, and innovative tourism products is possible through collaboration between various participants in the tourism and related industries. This approach ensures not only a wide range of services but also a coordinated and multifaceted experience, including cultural, educational, entertainment, nature, and adventure aspects. Thus, this cooperation not only creates innovative tourism products but also promotes local economic development and sustainable tourism flows.
September 20. Līgatne.
More information about the project activities can be found here.
From January 22 to 26.
The Vidzeme Tourism Cooperation Network represented at the prestigious FITUR tourism exhibition in Madrid.
From January 17 to 19
The Vidzeme Tourism Cooperation Network represented at the “MATKA 2025” exhibition – Matkamessut, Finland.
From January 24 to 25
The Vidzeme Tourism Cooperation Network represented at the “Adventur 2025” tourism exhibition in Lithuania.
February 8
A working group meeting of the Vidzeme Tourism Cooperation Network was held at the BT1 premises during the International Tourism Exhibition “Balttour 2025.”
May 7
The Vidzeme Tourism Association seminar on the development of new tourism products within the Vidzeme Tourism Cooperation Network took place at the Saulkrasti Culture House “Zvejniekciems.”
October 1–2
Baltic Sea Tourism Forum 2025: Innovations, Data, and Sustainability for the Development of the Vidzeme Cluster.
January 19, 2026
The Vidzeme Tourism Cooperation Network concludes four productive days at the Nordic region’s largest tourism exhibition, MATKA, in Helsinki, Finland.
From January 15 to 18, Helsinki hosted the Nordic region’s largest tourism exhibition and travel fair, MATKA 2026, where representatives and members of the Vidzeme Tourism Cooperation Network actively participated.
Each year, the exhibition attracts over 56,000 visitors, including approximately 15,500 industry professionals, confirming its significance as a leading platform for international cooperation, tourism trend development, and the formation of new partnerships in Northern Europe and beyond.
The work of the Vidzeme representatives took place at the Latvian National Stand organized by the Investment and Development Agency of Latvia (LIAA), alongside offers from other regional destinations. During the exhibition, new business contacts were established, Vidzeme’s visibility was strengthened, and potential travelers from Finland and other Nordic countries were addressed.
The Latvian National Stand was also visited by the Ambassador of Latvia to Finland, Dace Treija-Masī, to discuss current industry trends, challenges, and development opportunities.
Participation in the MATKA exhibition was implemented with co-financing from European Union funds within the framework of project No. 1.2.3.6/2/24/A/004 “Vidzeme Tourism Cooperation Network.”
