Association “Vidzeme Tourism Association”, registration No. 40008031761, legal address: Bērzaines iela 15, Cēsis, Cēsu nov., LV-4101, hereinafter — “We”, “Our”, “Company”, processes your personal data when you use our website www.vidzeme.com (hereinafter — “Website”) or otherwise contact us. This Privacy Policy explains what data we collect, why, with whom we share it, and what your rights are.
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What data we collect
a) Information you provide to us — for example, your name, surname, email address, phone number if you subscribe to our newsletter, send a question, participate in a survey, or fill out other forms on the Website.
b) Technical data — your IP address, browser type and version, device type, operating system, time and date of access, page view statistics; these data are collected automatically using cookies or similar tracking tools. -
Purposes of data use and legal basis
We may use personal data for the following purposes:
- to provide, maintain, and improve the Website and our services;
- to communicate with you (e.g., respond to your questions, send newsletters) — based on your consent or our legitimate interest;
- to ensure security and prevent fraud or other malicious activities — based on our legitimate interest;
- to comply with laws and regulatory requirements — our legal obligation.
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Cookies and similar technologies
The Website may use cookies and similar tools to recognize your device and/or browser and obtain information on how you use the Website. Cookies are used to:
- ensure the Website functions and improve the user experience;
- analyze traffic and usage, generate statistics;
- offer relevant content or alternative services.
You may choose not to accept cookies or revoke previously accepted cookies, but this may affect Website functionality.
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Data sharing and disclosure
We may share your personal data with:
- our partners and service providers who help provide Website functionality (e.g., hosting provider, analytics service);
- cases required by law or governmental authorities;
- if the company is merged, acquired, or reorganized — your data may be transferred to the new company or organization.
We ensure that data is only shared with partners who adhere to appropriate data protection standards.
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Data storage and protection
We retain personal data only as long as necessary to achieve the above purposes, unless required by law to keep it longer. We implement technical and organizational security measures — e.g., data encryption, access restriction — to protect your data against unauthorized access, loss, or destruction.
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Your rights
You have the following rights regarding your personal data:
- access your data — request summarized information on what data is processed about you;
- rectify inaccurate or incomplete data;
- delete data (“right to be forgotten”), if there is no legal basis to continue processing;
- restrict processing or object to processing if based on our legitimate interest;
- data portability — request that your data be transferred to another trusted service, if technically possible;
- withdraw your consent at any time if processing is based on your consent — withdrawal does not affect the legality of processing up to the point of withdrawal.
If you wish to exercise any of these rights, please contact us — see contact information below.
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International data transfers
If necessary, your personal data may be transferred or stored in countries outside the European Economic Area (EEA). If this happens, we ensure that appropriate protection measures are implemented (e.g., standard contractual clauses, legal data transfer safeguards).
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Related links
The Website may contain links to other websites not controlled by us. We are not responsible for the content or privacy practices of such websites. Please also review the privacy policy of the respective site.
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Changes to the privacy policy
We reserve the right to update this Privacy Policy at any time. If there are significant changes, we will notify you, e.g., via the Website or email. Your continued use of the Website after changes constitutes your acceptance of the updated policy.
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Contact information
If you have questions or wish to exercise your data subject rights, please contact us as follows:
- Email: info@vidzeme.com
- Phone: +371 202 20072
- Address: Bērzaines iela 15, Cēsis, Cēsu nov., LV-4101
Updated: 16.01.2026